Spring cleaning isn’t always fun but it’s something we have to do if we want to start the year off on the right foot. This is also true for our digital lives and as writers we have a lot of important files to keep track of so maintenance and organization are imperative. I’ve prepared a list of 10 things you can do to spring clean as a writer! This list includes everything from organization to automation to social media and more!

Clean up your digital work space

Of course, you want to make sure your physical desk is tidy and neat before you get to writing—I mean, outer order is inner calm, am I right? (Gretchen Rubin fans, comment below!) But you also want to make sure your digital work space is organized as well to avoid loss and distractions.

Four things you can do to tidy up your digital work space are:

• Sorting through old files, organizing the documents to be kept, and emptying the recycle bin

• Using apps like Folder Colorizer to help better sort files and make certain folders easily recognizable

• Defragmenting your hard drive and updating your computer (only defrag if you have a Hard Disk Drive since Solid State Drives automatically do this progress regularly)

• Uninstalling old and unused/unnecessary programs

Back up all the important things

There’s nothing worse than spending weeks, months, or years on a project and losing it to bad back-up practices—trust me, I know—I lost 37 chapters of an early edition of my novel to file corruption. It’s discouraging, painful, and easily avoidable. Use the cloud or get an external hard drive to store important files so loss doesn’t set you back in your writing.

Update all your passwords and keep your accounts secure!

This is often given and often overlooked advice but it’s important to maintain at least the bare minimum when it comes to passwords and account security. As an author with a brand to protect, you should regularly be updating passwords, so malicious users don’t get access to your accounts and content. Also, make sure your passwords aren’t the same across multiple platforms! Most security breaches that make it past bank-level encryption usually happen because members use the same passwords for several accounts and spyware on the other sites gain access to sensitive information when they log in. Don’t be this person. Keep passwords separate and secure.

Update your social media and website!

This includes about sections and bios, photos, job history, and any other content that might have changed and should be updated. Surely a few things have changed since the beginning of 2019, so make sure you’re starting the New Year with up-to-date socials. Have made any accomplishments? What projects are you working on that you can share? Include fun little snippets of your life in your about and bio sections. Also, ensure your profile pictures are current. If you haven’t had a professional head shot taken in a while, consider hiring a photographer to get new photos for your social media.

Update pinned posts on Twitter and Facebook

Another part of updating your socials is ensuring your pinned posts/tweets are up-to-date as well. Check any Facebook groups that you manage, your Facebook author/business page, your Twitter profile, and anything else that allows you to pin content. When was the last time you pinned that post? Whoa—my pinned tweet was from 2017! There’s nothing  that screams inactivity like an out-of-date pinned tweet or Facebook post! Keep pinned content updated just like you would your profile picture or bio!

Unsubscribe from others’ emails.

It’s 2020 and there is no reason you should be stuck on someone’s email newsletter list if you don’t genuinely enjoy the content, you’re having delivered to you email inbox. Unsubscribe from all the stores you don’t want to get promotional emails from and all the people you don’t even know. Look at your email inbox with your editorial glasses on and unsubscribe from any emails that don’t offer you any value as a writer. If you signed up for a newsletter once and all that influencer is doing is sending you emails about products, then unsubscribe!

Pro Tip: If the unsubscribe button is not located on the email or you have to take a long, convoluted path to unsubscribing from the newsletter, then mark the email as spam. Influencers or brands that don’t have the decency to comply with the CAN-SPAM act don’t even deserve your email on their list to begin with. Unsubscribe, sister.

Update your own emails!

Update all of your automated emails from newsletter confirmations to deliverables and any other kind of emails so that your automated emails are up-to-date. Make sure your email signatures are updated and displaying accurate contact information and socials.

Check your newsletter open rates to see exactly how many of your subscribers actually open your emails.  How are people responding to your emails?  Do subscribers like the freebies and other content you’ve given them? Do they download said content?

Consider updating the media in your emails so that graphics, photos, illustrations, fonts, and other decorative elements are not only new and refreshing but they are consistent and uniform with other social media.

Pro Tip: Canva is an excellent tool for crafting high-quality vector graphics that can be used in a wide array of projects. I use Canva for thumbnails in my YouTube videos, blog post thumbnails, and site buttons! Click here to check out Canva.

Update your website’s contact form and email links!

You can save so much time by making your contact form work for you! Avoid tons of unnecessary emails by requiring answers to detailed, specific questions. This allows you to gain as much information about the person trying to contact you, all in the first email. It will give you a better understanding of his/her needs and how to address the situation.

Here are a few fields to include in your contact form to help you get the most information in one go:

• Ask specific questions about the project in question (if applicable)

• Offer options for the reason they chose to reach out

• Get a referral name—who sent them your way? How did they find you?

• Get their website URL

• Depending on your work—either writing or editing or something else, you might want to have different options for different guests who might reach out. You can include a check box for guest bloggers, literary agents, or fans, or you can set up links to separate forms for these different types of visitors.

Check out my contact form here to get an idea of what else you can include!

Keep track of your stats and watch the numbers grow!

From your email newsletter stats to Facebook groups to Twitter to your website, you should know your stats. Create a spreadsheet or write them down and keep track of them each month. Don’t take the numbers personally, they’re just a metric. Increases and decreases in subscribers or followers tell you all kinds of useful information—what’s working and what’s not, where you should back off, and where your content is thriving. Use these numbers to help you grow as a content creator. When the numbers start going up, you’ll find it’s quite fun keeping track of the steady increase!

Here’s where I keep track of my stats:

• Facebook Business Page

• Twitter

• LinkedIn Analytics

• Instagram

• MailChimp subscribers

• MailChimp campaign open rate

• Squarespace Analytics

• YouTube Analytics

Go over your goals for 2020 and make sure they’re specific, realistic, actionable, and sustainable. What did you do right in 2019? What big and small wins did you have in your creative field? What strengths and weaknesses do you have as a content creator and what did you learn from them? How can you improve in 2020?

Plan your attack for 2020

Have a serious conversation with yourself about what you’ve accomplished in 2019 and how you can use that momentum to do even more in 2020. Come up with an action plan based on your goals and needs. Take into account all of the resources you’re going to need to execute your action plan such as finances, education, support, time, preparation. Consider what you want your year to look like as a whole, from month to month, and over a week’s time and what you will need to make that vision a reality.

Spring cleaning is equally important digitally as it is physically and mentally. As a writer you should start the year off the right way by making sure your workspaces are organized, all of your online social media platforms, emails are up-to-date, all important content is backed up in the cloud or on an external device, your workstation is updated and passwords are changed regularly. These things will prepare you for 2020 and all the awesomeness the new decade has to offer your creative career.

That’s it for the 8 things all writers need to do before 2020 hits! What did you think about my Spring Cleaning for Writers list? Is there anything you’d add? Do you already practice these items? I’d love to hear your thoughts

Further Reading

• Read my 5 Actionable New Year’s Resolutions For Writers In 2020 blog post here.

• Read my 8 Questions Writers Should Ask Themselves in 2020 blog post here.

• Read my 20 Bookish New Year’s Resolutions for 2020 blog Post here.

—Payton