For Content Creators and CEOs with ADHD: Strategies to Succeed Despite Overwhelm and Distractions

October 11, 2022 Payton Hayes

Hi readers and writerly friends!

someone with severe Adult ADHD I personally know how this neurotype can affect one’s personal and professional life. ADHD is a neurodivergence, not a disorder, and worth looking into whether or not you have been diagnosed with it. Readers and writers, I’ve created a list of tips and tricks (ADHD friendly) that can help you in your business whether neurotypical or neurodivergent, like myself. If you’re in a rush, check out the headers and sections in bold to get the most out of skimming this post.

Note: Some of the advice in this blog post is from my own personal experience, tips and tricks from other people I know who have ADHD, and the book, Mastering Your Adult ADHD: A Cognitive-Behavioral Treatment Program, Second Ed. Client Workbook by Steven A. Safren. Any quotes from the workbook are cited in-text and at the end of this post (Safren 2017)

Rearrangeable Corkboard Calendar. Photo by Monica Sauro.

Calendars, Planners, and Daily Task Lists

As per the workbook and my own experience, having a toolkit of simple, practical, sustainable, and daily organization and planning tools is key to combatting prioritization-confusion, time-blindness, and forgetfulness in general. This is true for people with and without ADHD. Having a 3-step planning system ensures consistency and employs repetition —a useful tactic for remembering important tasks day-to-day, week-by-week, and month-to-month. I’ve been using this system for three months now, and it has changed how much I can get accomplished in a single day. I’m not advising you go overboard with adding tasks to your plate and burn yourself out. But you’ll be amazed at the productivity and action you can achieve by employing a simple planning routine that can be scaled up or down and modified in many ways to fit many different lifestyles and stages of life.

How to execute this planning strategy:

Use a Calendar for a monthly view. This can be paper or dry-erase calendar, but make sure its simple and big enough to write 1-3 important tasks, appointments, or events in each day’s space.
Use a Planner or weekly agenda for keeping up with tasks throughout the week. Realistically plan your days so that you can get your professional and personal work done in a timely manner without overworking yourself. Unless you can consistently produce quality results, stick to no more than 3-5 tasks a day until this becomes a habit. Pick out a planner that you like and avoid choosing frills over functionality. The more space the better. I prefer just a plain planner with a calendar view for each month and a few lines for each day of the month in an agenda format. Ensure the planners size can accommodate your handwriting as well as portability, because this will be your middle-man between your home calendar and task list as well as your point of reference when away from home.
Use a Daily Task List for daily task planning and organization. Again, limit your responsibilities to reflect your true capability and slowly add more tasks onto your plate when you feel comfortable doing so.

Pro Tip: Use the same color-coding system in your planner and task list as you do on your monthly calendar. Get colored pens that match your expo markers so that you can peek at either tool and read it at-a-glance, ensuring ease of understanding and consistency. Only use a color-coding system if it will benefit you, though. If you’re worried it will become too complicated, take too much time to set up, or you’ll get hung up on perfectionism, opt for 3 colors max, or skip this step altogether.

For Digital Planners: I would love to be more eco-conscious and go paperless, but the repetition of writing plans down 1-3 times helps me remember when and what I’ll be doing each day. This process also helps me to catch any discrepancies between one of my planning tools and I can catch mistakes (such as an event written on the wrong day of the month) much easier and usually before the event. However, if you’re really not one for writing things down and would prefer to go the digital route, there’s a few tools you can use to achieve the same 3-step planning system mentioned above.

Tablet displaying a virtual weekly planner. Photo by Jess Bailey.

Pick a good virtual calendar such as Google Calendar. Color-code events as needed and try to keep colors consistent across all apps and devices.
Use a good digital planner as well —below, I mention Notion as a great resource for note-taking but it can also serve as a fully-customizable virtual planner/agenda as well. If you’re overwhelmed by the customization, there’s a ton of other free and paid virtual planning/productivity apps out there!
Use a simple virtual notes app or list app such as Google Keep Notes or Google Tasks. Notes has more formatting options but Tasks has a satisfying check-off function for when you’ve completed tasks.

If you’re going the virtual route, use digital alarms to help you stay on track! The Pomodoro Technique is a great strategy for getting both quality work and breaks done in a timely manner. If you’re not going digital, keep hand-held timers around your house or at your desk in the office to use to help with time management.

The workbook provides some rules for effective use of the calendar and task list:

Rules for the Calendar and Task List

The calendar and task list system replaces ALL pieces of paper

Pieces of paper just get lost.
Instead of keeping an appointment slip, a business card, or anything like this, copy the information onto the task list or enter it directly on your calendar.

Phone messages from voice mail or other places go on the task list.

Log every phone message (from voice mail and so forth) on the task list as a to-do item.
If you date when you have completed the task, you will then have a record of having done it in case anyone asks you about it in the future.

All appointments go on the calendar.

No appointment slips that can easily get lost!

All tasks must go on the task list.

Task list items should be looked at EVERY DAY, and revised accordingly.

Do not obsess about trying to get a perfect system.

Many individuals want to have the perfect calendar and task list systems. Do not fall into this trap! This will just result in not having any systems.
If you cannot decide on the “best” system, then just use a simple calendar and task list system.
Remember it’s important to give your system a fair shot! This means keeping one system for at least three months, long enough to get used to it.

Use a system that is within your comfort zone.

There are many options for calendar and task list systems—including paper systems, applications on smartphones or tablets, and multiple computerized applications. Many of our clients ask us which is the “best” system, and this is not really a question that we can easily answer. The question for you to ask yourself is this: “What’s the best system for me?”

— (Mastering Your Adult ADHD, 29-30)

Manageable chunks

Downsize overwhelming parts into manageable chunks. Make step-by-step processes for tasks that seem daunting and go one step at a time. This will help you manage overwhelm, anxiety, and, unnecessary busy work. Make a list of items and order them according to due date or priority, and try to get them done as soon as possible. Do not wait until the last minute, no matter how tempting that next episode of Orange Is The New Black may be. Make a reasonable, executable game plan for your goals or project, and proceed one step at at time. Don’t get hung up on the details or perfectionism, just start.

“A good plan executed right now is better than a perfect plan executed next week.” —George S. Patton.

Woman looking through her weekly planner. Photo by Covene.

Prioritization with the A,B,C’s

Now that you know of an effective and sustainable planning strategy and you know to break overwhelming tasks up into more manageable steps, it’s time to prioritize. As mentioned earlier, without prioritizing tasks, its easy to get caught up in busy work. Getting a lot of tasks completed and crossed off your to-do list feels good, but is it really getting you closer to your goals? By being overly productive with mundane tasks, are you actually getting any important work done?

That’s where the A,B,C’s come in. I learned this strategy in the workbook as well:

List all of your tasks. Then assign an “A,” “B,” or “C” rating to each task:

“A” Tasks: These are the tasks of highest importance. They must be completed in the short term (like today or tomorrow).
“B” Tasks: These are lower-importance, longer-term tasks. Some portions should be completed in the short term, but other portions may take longer.
“C” Tasks: These are the tasks of lowest importance. They may be more attractive and easier to do, but they are not as important.

Be very careful not to rate too many items as “A”!

Practice doing all of the “A” tasks before the “B” tasks and all of the “B” tasks before the “C” tasks.

— (Mastering Your Adult ADHD, 34-36)

When first going over this concept, my therapist put it this way: “A” tasks must be done on the day they’ve been assigned to. “B” tasks can be moved to other days but not move more than a week away from their original date. “C” tasks can be infinitely moved and do not require a defined date/time. An “A” task might be going to a doctor’s appointment. A “B” task might be getting your car’s oil changed. A “C” task might be finishing a book you’re reading for pleasure. This prioritization strategy will look different for everyone, especially at different stages of life.

Just remember the priority: “A”= Highest importance, “B”=Medium importance, and “C”=Lowest importance. Avoid overwhelm and burnout by strategically spacing “A” tasks throughout the week if possible. Try to limit “A” tasks to no more than 1-3 things a day until you feel comfortable with this system.

Color-coding tasks instead: If you’d rather use a color-coding system for prioritization, traffic light colors Red, Yellow, and Green make a great color-combination for action! Red= Stop what you’re doing and do the most important tasks first. Yellow=Be cautious of time and complete the lesser-important tasks next. Green= Go! on tasks of lowest importance once you’ve completed Red and Yellow tasks first!

“Eat the Frog” or “Start”

Have you ever heard of someone eating the frog when it comes to content creation, their personal to-do list, or professional positions? This means to start with the hardest item or most difficult item on the to-do list. This item is typically something that requires research, planning, and time to execute. It is a task that requires more energy and time to complete. Often these tasks are called ”frogs” because they’re hard to swallow, or hard to get done and often include a lot of planning and/or procrastination. By getting them done early, one can look forward to the “downhill” slope throughout the day/list. Get the hardest task out of the way and it will be easier as the day goes on.

If you’re more of a “work your way up” to the hardest task from the easiest tasks, that’s okay too! Not everyone feels comfortable starting with the “frog".” Just make sure you’re not doing busywork or deluding yourself with a false sense of productivity. Ensure your actions and “warm-up” tasks are actually moving the needle, and getting you closer to your goals.

Make use of versatile apps and devices

I’m saving for an iPad and Apple Pencil so I can do digital artwork, digitize my existing physical artwork, and start creating unique animations for my YouTube channel. I’ve seen some pointillism artists doing dotwork with tattoo guns on paper, saving their hands the trouble and repetitive stress. Utilize the technology we have today to save time tomorrow.

Clickup’s Blog has tons of great resources for productivity and combatting ADHD. Greg Swan’s post “10 Best Mind Mapping Software (Pros, Cons, Pricing)” explains how mind-mapping can be a useful tool for productivity and breaking tasks down into actionable steps:

Mind map software lets you create a diagram or flowchart of your ideas. This helps you easily illustrate the relationships and hierarchy between concepts.

Most mind mapping tools come in different sizes to suit various needs, offering other functionality. Generally, your average mind map maker falls under one (or more) of these categories:

Diagramming: a technical diagram such as engineering flowcharts, architectural designs, network diagrams, etc.
Brainstorming: problem-solving sessions to organize and present an idea visually
Business intelligence: visualize data as charts by importing it from business applications
Software development: prepare site map diagrams, software wireframes, etc.

— (Swan, paragraphs 5-8)

Checkbox to-do list on paper. Photo by Thomas Bormans.

Take notes

When it comes to conventions, panels, educational videos, courses, classes and other avenues for creative information, remember to take notes —and not just cover vocabulary. Let’s get honest for a second, aesthetically pleasing notes make studying that much easier, for sure, but it’s not a necessary effort. As long as your notes are legible and cover important topics that will likely come up later (or for students, will be in the exam) then you are good to go. Feel free to digitize or edit your notes later. First, focus on jotting down as much information as possible.

Pro Tip: If you don’t feel confident in your ability to type as fast as the professor or speaker talks, then feel free to record the panel or discussion. Make sure you get permission/clearance before recording someone else. When you have time, type up and refine the notes into easily-digestible, succinct, effective, and at-a-glance notes. Put them on the wall, your vision board, or bathroom mirror to see them frequently until their concepts and advice is cemented solidly in your brain. Then, file your notes away in an organized fashion and make sure to refer back to them regularly.

Notion and other note-taking apps

I genuinely enjoy this app and the features it provides users. Notion has an almost overwhelming number of features and useful elements. I personally use the application to create lists, blog post rough drafts, flesh out poems, and to tack down other ideas, but this barely scratches the surface of Notion’s versatility. This post is not sponsored by Notion, nor am I affiliated with them.

Celebrate milestones, big and small

Don’t forget to celebrate hard work and milestones. Go out every once and a while to celebrate and acknowledge the hard work you’ve done. If the work is online, it can be especially hard to quantify successes or measure productivity, so go out every now and again and celebrate the small and big wins! Don’t. Skip. On. This. Even if you don’t drink, are veggie, or have a tight curfew, make sure you allow time for you to, celebrate both the small and big wins and really soak it in. When your supervisor gives you a compliment, treat yourself to a nice coffee, or when you meet a work or personal creative deadline early, grab that chocolate-chip muffin as treat (as long as your not on a diet, lol —look into other rewards systems if you’re alcohol-cruelty-gluten-free, etc.!”

FAQ pages

For entrepreneurs and creatives with websites, this page can save you a lot of time and trouble. Although it’s pretty self-explanatory, a Frequently Asked Questions (FAQ’s) page serves as a buffer between you and your reader’s repetitive, previously answered/address queries. Link the FAQ page in the footer or contact section of your website and put 5-20 of the most frequently asked questions there, to help avoid repetition and wasted time re-addressing the same questions over and over again.

Lead magnets

Sometimes called freebies, lead magnets are the little juicy bits of content that readers subscribe to your content in order to access. For cooking blogs, it may be a 20-page mini cookbook. For writing blogs, it may be a short guide for combatting writer’s block or a writing checklist. Just about any website can have a lead magnet and it’s the easiest, most automatic way to obtain an email address from a visitor to your site. Lead magnets are powerful, effective, enticing marketing tools and they’re very easy to create. Design a unique, actionable, useful piece of downloadable/printable content with an editor such as Canva and upload it as a downloadable file into your newsletter block on your website. Once the reader enters his or her email into the box and hits the subscribe button, they’ll be prompted to download the content they signed up for. Now you’ve unlocked another potential customer who you can market to, straight to their inbox, and they just gave you that access!

Minibatch and time-batch tasks

Similar to prioritization and chunking tasks into more manageable steps, minibatching tasks can serve as a useful strategy for planning, organization, optimization, and execution. To do this, break your larger tasks down into smaller, doable steps, then put those smaller tasks onto your calendar or planner, according to the type of activity required to complete the task. For example, if your car needs several maintenance tasks done, schedule a time to look at and order car parts, make appointments to the alignment shop and oil-change shop, and plan a day to get all the car work done. Another example, if you need to record videos, take photos, or hop on webcam, schedule these tasks all on the same day if possible. You’ll save yourself the time and trouble of getting ready for each individual appointment and get the most wear out of your outfit/makeup/hair-styling too!

Have frequent co-working sessions

Schedule in regular co-working sessions with friends, partners, and colleagues. These sessions are for working collaboratively on projects and brainstorming and are an amazing resource for creatives and office-workers alike. Friends can help you pick paint samples and the interior design of your living room, while colleagues can help you come up with new strategies for success in the workplace. Who says you can’t have coffee in the morning with a client in the morning and meet up with your bestie for lunch in the afternoon?

Schedule “people days”

Much like the time-batching tasks, schedule all of your face-to-face appointments, coffee-shop meet-ups, conferences, phone calls, and co-working sessions in the same day, when possible. This will save you time getting read for each appointment and once you’ve made it through the first meeting, you’ll be ready to tackle the next meeting as your confidence and productivity high snowballs you throughout the day.

ADHD management and CBT therapy

Regardless of if you’ve been diagnosed with ADHD or not, these tips can be useful for anyone who gives them an honest try because they’re practical, scalable, sustainable, effective, and simple. However, these tips may not be enough if your life is a hot mess like mine was in 2020-21. After having done my own ADHD management program and CBT program for PTSD, I can truly say it has changed my life for the better. I would recommend anyone struggling with ADHD symptoms to reach out to your primary healthcare provider and discuss options for treatment with them. Depending on the severity, you may require therapy, management, medication, or lifestyle changes in order to manage any debilitating or annoying symptoms you may have. I’m not a doctor —I just know this process helped me understand and embrace myself and gave me the patience and grace to work through my challenges without shame, fear, or judgement. Please do not diagnose yourself. If you feel you may be struggling with ADHD, contact your doctor or counsellor and have a formal assessment and diagnosis done.

Thank you so much for reading this blog post! If you liked this post, let me know what you thought of it in the comments below, and please check out my other posts! If you have any other actionable tips for productivity as a creative with ADHD, drop a comment below!

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